"This is undeniably KAYTRANADA's show" - DJ Booth

"BUBBA, unsurprisingly, is KAYTRANADA at his finest" - Forbes

"BUBBA delivers immaculate rhythms and grooves" - Highsnobiety

"KAYTRANADA blesses this woeful decade with one last great dance record" - Pitchfork

"Sounds...like the future" - TIME

KAYTRANADA returns to share a new music video from his recently released album BUBBA. Need It featuring Masego takes place in a grimy club inspired by the 90's gangster classic Belly. In the video, KAYTRANADA ends up soundtracking bathroom business deals and stunning fistfights turned dance-offs. Need It is the second single to get the visual treatment from BUBBA, following 10% featuring Kali Uchis and directed by Steven Isaac, and arrives on the heels of Kay covering Rollacoaster last week.

BUBBA is the highly-anticipated follow up to KAYTRANADA's breakout debut 99.9% and features Pharrell Williams, Tinashe, Kali Uchis, GoldLink, Charlotte Day Wilson, Estelle, VanJess, Masego, Mick Jenkins, SiR, and more. The album landed at #1 on the Electronic Albums chart and #3 on the R&B Albums chart upon its release and is available for vinyl pre-order on his website.

Watch Need It featuring Masego and listen to BUBBA below. Stay tuned for more from KAYTRANADA coming soon.