Polaroid thank Taylor Swift for reviving popularity in company
The CEO of Polaroid has spoken about the positive effect Taylor Swift has had on the company.
The singer used the business' instant cameras for the artwork for her 2014 album '1989'.
Speaking to Digital Spy, Polaroid boss Scott Hardy said that Swift's use of instant photography has led to an increase in sales.
He said: "There's a huge resurgence of instant Polaroid cameras. The whole hipster generation, they love the nostalgia and the retro element of what our brand stands for.
Hardy added that Swift's team contacted the company before starting work on the album's design.
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