American Greetings and Taylor Swift Share "The Best Day" - Mother's Day, with Facebook Fans

CLEVELAND, May 4, 2011 -- Taylor Swift wrote a special song dedicated to her mother and titled it "The Best Day." This year greeting card enthusiasts looking to share this beautiful tribute with their own mothers can find this CD single in an exclusive Mother's Day card, along with Taylor's complete Mother's Day collection, as they shop the American Greetings Corporation (NYSE: AM) card aisle. As a way to celebrate what makes every mom so special, American Greetings, Taylor Swift and COVERGIRL have teamed up and are asking fans to share "The Best Day" they've spent with their mom on a special tab of for the random chance to win hundreds of dollars in prizes.

Inspired by Taylor's song "The Best Day," American Greetings is encouraging people to write in and share a story about the best day with their mom as a way for them to talk about and honor the special women in their lives this Mother's Day. To make it a bit more fun, Taylor Swift, COVERGIRL and American Greetings will randomly select 13 winners to receive special prizes. One grand prize winner will receive an autographed Taylor Swift Speak Now CD and an American Greetings/COVERGIRL gift pack. Twelve random winners will win prize packages including Taylor Swift memorabilia as well as American Greetings and COVERGIRL products.

"Taylor's relationship with her own mom not only inspired this song, but also her Mother's Day card collection and we are so proud of it because it gives people a way to tell their moms just how awesome they think they are in a way that's honest and real," said Lindsay Kalback, a member of "Team Taylor" at American Greetings. "It's been great to work with Taylor and COVERGIRL to put together this Facebook contest so that fans can tell their stories about their moms in their own words and share their best day with others."  

American Greetings and Taylor announced a partnership in 2009 to introduce new card collections written and inspired by the singer-songwriter. Last spring, Swift was announced as the newest COVERGIRL and has been featured in advertising for several of the brand's popular new makeup products. 

All 18 Taylor Swift Mother's Day greeting cards can be found at select American Greetings retail partner locations stores nationwide. Those who enjoy sending ecards can share Taylor Swift cards online from

For more information, including store locations in your area, please visit us at You can also follow us on Facebook at and on Twitter at

About American Greetings Corporation

For more than 100 years, American Greetings Corporation (NYSE: AM) has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships. The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has the largest collection of electronic greetings on the Web, including cards available at through AG Interactive, Inc. (the Company's online division). In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.6 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit


Taylor Swift is a four-time GRAMMY winner, the top-selling digital artist in music history, has had singles top both the Country and Pop radio charts, and in 2010 sold more albums than any other artist in any genre of music. With 1,046,718 copies sold in the US in the first week of release, her Speak Now album scored SoundScan's biggest single-week sales total since 2005 and is the biggest debuting country studio album in history. With the release of Speak Now, Taylor made history on the Billboard Hot 100, charting a record-breaking 11 songs from one album in a single week. Taylor, who writes all of her own songs, has career record sales now in excess of 17 million albums and 31 million song downloads. Her Fearless album was 2009's top-selling CD, and she was the top-selling artist of 2008.

Last year, at the age of 20, she became the youngest artist in history to win the music industry's highest honor, the GRAMMY Award for Album of the Year. Also at the 2010 GRAMMYs, she took home the awards for Country Album of the Year, Best Country Song, and Best Country Female Vocal Performance. Her 6x-Platinum FEARLESS album is the most awarded album in Country music history.

In 2009, she was named Artist of the Year at the American Music Awards, and also became the youngest artist in the 43-year history of the Country Music Association to be awarded country music's top prize when she took home the CMA Award for Entertainer of the Year. Taylor currently holds the Billboard all-genre records for the longest charting album of this century, for most Top 20 debuts in a calendar year, and for the largest overall airplay audience for a country-based act.

Taylor is on tour in support of SPEAK NOW, and is currently slated to play 90 shows in 19 countries in 2011. Her 15-month, 107-date FEARLESS 2009/2010 Tour sold out arenas and stadiums in 88 cities in five countries spanning four continents.

Notes to Editors

About P&G Beauty & Grooming

P&G Beauty & Grooming products help make beauty dreams real for women and help men look, feel and be their best everyday. With 8 billion dollar brands and products available in nearly 130 countries, P&G's beauty and grooming products delivered sales of over $27 billion in fiscal year 2009/10, making it one of the world's largest beauty and grooming companies. P&G Beauty & Grooming offers trusted brands with leading technology to meet the full complement of beauty and grooming needs, including Pantene®, Olay®, Head & Shoulders®, Max Factor®, Cover Girl®, DDF®, Frederic Fekkai®, Wellaflex®, Rejoice®, Sebastian Professional®, Herbal Essences®, Koleston®, Clairol Professional®, Nice 'n Easy®, Venus®, Gillette®, SK-II®, Wella Professionals®, Braun® and a leading Prestige Fragrance division that spans from point of market entry consumers to high end luxury with global brands such as Hugo Boss®, Lacoste®, and Christina Aguilera®. Please visit for the latest news and in-depth information about P&G (NYSE: PG) and its brands.

SOURCE American Greetings Corporation


May 4, 2011 10:43am ET by Pressparty   Comments (0)

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