X AMBASSADORS ANNOUNCE NEW PROJECT (EG)
MULTI-PART SERIES FEATURES COLLABORATIONS WITH UP-AND-COMING ARTISTS TERRELL HINES, JENSEN MCRAE & EARL ST. CLAIR
LEAD SINGLE & VIDEO “ULTRAVIOLET.TRAGEDIES” BY X AMBASSADORS WITH TERRELL HINES PREMIERES TODAY
Photo credit: Tyler Hanson
OFFICIAL PRESS RELEASE
NEWS PROVIDED BY
Universal Music Canada
15 JANUARY 2021 (TORONTO, ON) –X Ambassadors have announced a new project called (Eg), a multi-part series featuring collaborations with an eclectic mix of emerging artists. Today, the multi-platinum-selling rock band share the first single and video from (Eg) — “ultraviolet.tragedies” by X Ambassadors with Terrell Hines, a euphoric yet explosive track that perfectly captures the project’s boundary-breaking sensibilities. “ultraviolet.tragedies” by X Ambassadors with Terrell Hines is available now at all digital retailers via KIDinaKORNER/Interscope Records/Universal Music Canada, the country's leading music company.
Listen to "ultraviolet.tragedies" and watch the video HERE
Also featuring up-and-coming artists Jensen McRae and Earl St. Clair, (Eg) was conceived as an outlet for X Ambassadors’ more free-flowing and left-of-center impulses. The project is a natural progression for the hyper-creative and highly collaborative band, whose output includes producing and writing for global superstars like Rihanna and working extensively with Lizzo on her massively successful 2019 album Cuz I Love You (including co-writing and producing tracks like “Jerome,” winner of Best Traditional R&B Performance at the 62nd Annual GRAMMY® Awards).
As lead singer Sam Nelson Harris reveals, (Eg) took shape from an undeniable urge to showcase some of the talent they’ve discovered through their production and co-writing work. “We wanted to give voice to these incredible artists that people may not have heard yet, and really let their imagination be at the forefront of everything,” he says. “They’re all very much artists with their own unique style that’s so specific to them; they truly don’t care about fitting into any sort of mold, or curating their sound to anything other than what they envision.”
With its bass-heavy grooves and furious momentum, “ultraviolet.tragedies” was sparked from a jam session between X Ambassadors and Hines, a multi-instrumentalist who released his critically acclaimed Portal One: The Mixtape last August. Capped off by an epically eerie operatic climax from Harris, “ultraviolet.tragedies” is accompanied by an equally enthralling visual that transcends the traditional music-video format by integrating elements of an off-the-cuff conversation in which Hines speaks with Harris about his origins as an artist, including his upbringing in Georgia. X Ambassadors used Microsoft Azure Kinect Body Tracking SDK and bespoke software meant to serve as a tool for artists aiming to capture 3D joint data of subjects’ movements in real-time. Microsoft Azure Kinect’s Sensor SDK also provides the ability to capture and output real-time point cloud; the output is then seamlessly integrated into 3D software, ultimately opening a new medium for creative expression.
X Ambassadors’ first new music since their spring 2020 single “Zen” (a collaboration with K.Flay and grandson that’s now amassed over 17 million streams), (Eg) came to life as the band completed their third full-length effort, due out later this year. According to Harris, the project has already had an indelible impact on their evolution as musicians and creators. “All the artists we’ve worked with on (Eg) have reminded me how important it is to make what you love and not think twice about it,” he says. “When people hear the project, I hope they come away with that same sense of freedom, and also just feel the pure joy that comes from the art of collaboration.”
About X Ambassadors
About Terrell Hines
Source Universal Music Canada
January 15, 2021 5:05pm ET by Pressparty