We set up Mischief in January 2006 with the aim of being different to every other agency in the country – and it’s working. We wanted to be the most straight-talking agency in the industry meaning we won’t just tell our clients what they want to hear. We challenge their briefs and if we don’t believe in it we walk away from it. As a result we have a client list of brands we love working with, hand-picked members of staff, and a track record of matching creativity to business objectives – so not only does our work make our clients famous, but it achieves something for them. Which keeps them happy. Which means they come back for more.`