Avril Lavigne believes that her forthcoming new album is her best yet.

The Canadian star is due to unleash her self-titled record on November 4 in the UK and November 5 in the US and she told Digital Spy that she thinks it will be her top release yet.

Lavigne added: "I mean it! Even if this one isn't called 'Best Damn Thing'. I think it's because we spent such a long time writing it. It's really diverse. The first two songs you've heard - the rest of the album is nothing like that. There's rock, piano songs, stripped down stuff…there's an electronic song called 'Hello Kitty'."

Speaking meanwhile about the aforementioned song, the pop-rocker continued:

"'Hello Kitty' was such an interesting topic and subject. It was really exciting. I didn't want it to sound like anything I'd done before. I wanted it to sound over the top so I ended up hiring a new producer to help me with it."

Referring to appearing seemingly ever-youthful, Lavigne meanwhile commented: "I'll always be young at heart and have a free spirit. It doesn't matter how old you are - you can be young forever in your spirit and your attitude. For me, I actually had to grow up quick being in this industry so young. I was surrounded by adults which was kind of weird, but I had my band around me and they were my age. I've always been the baby and the youngest one. I think it prepared me for this world."