AMG's Mark S. Berry Announces Creation Of Formidable Ad Marketing Division "Brand Relations" Syncing Music to Commercial Products & Brands
- (1888PressRelease) February 18, 2014 - Two highly respected music executives Mark S. Berry, Music Producer & Rob "Kelo" Hendricks, EVP Business Affairs at AMG are merging a new division, linking music to commercial products & brands into the AMG fold.
AMG and its music marketing division AttackTrax have joined together under a new moniker that merges their names with AMG's Berry as CEO and Hendricks serving as EVP. It will be known as "Brand Relations" matching music with commercial products and brands.
The duo will continue with audio/visual, digital and branding campaigns for film, broadcast, home entertainment and other mediums with offices in New York and Hong Kong. In other words, a one-stop shop. The move combines AMG's AttackTrax motion picture & television music expertise with Brand Relation's digital and web ad talent.
"This merger combines our individual strengths," said Berry. "We both have the same passion and we know that together we are greater than the sum of our parts. I think you have to be able to do a 360 degree integrated marketing system because a lot of clients are looking for that. We've done that now with Brand Relations linking our music catalog at AttackTrax with commercial products and brands."
Both are respected figures in the music and film marketing communities. Mark S. Berry is Chairman at AMG, a major music licensing agency. Berry and Hendricks have won numerous awards for their production work and now their campaigns are out helping to launch major brands in conjunction with major ad agencies.
They also worked on films like The Matrix Reloaded, Coach Carter, Urban Legend, Harvard Man along with major television programs. Berry throughout the years has received multiple Gold & Platinum Record awards for his impressive body of work.
"Fundamentally, in the world today, there is nothing just about print or av anymore, and we're aware of it," said Hendricks. "What should be happening all the way through from a/v all the way through to the web for continuity's sake is a concept that comes from one mind. Otherwise, there are disconnects all over the place. We're connecting (a campaign) all the way through in a conceptual way from start to finish with the linking of music to brands from our extensive catalog."
Terms of the transaction were not disclosed.
About Mark S. Berry & Attack Media Group (AMG):
AMG is a leading Toronto based entertainment & media company with an unparalleled client list of artists and content creators across film, television, music and digital media. Led by an experienced and innovative management team, AMG was formed in 1998 by international record producer, engineer & mixer Mark S. Berry, Music Producer and operates under his leadership as Chairman. Berry, whose extensive production, engineering & re-mixing talents has earned him 36 international gold & platinum records for such notable Grammy & Juno nominated musical icons as, David Bowie, Duran Duran, Yes, Boy George, Billy Idol, Kool & The Gang, Cameo, Carly Simon, Joan Jett & many, many more. The company is headquartered in Toronto, Canada, with offices in NYC & Hong Kong.
Through its partner companies, including award-winning global creative music supervision agency AttackTrax, AMG also provides clients with unique music advertising, music brand integration and marketing opportunities across traditional, social media, mobile, film, television and gaming platforms. Already the owner of an extensive music publishing catalogue, AMG's mission is to target potential acquisitions in the music, film & television industries ranging from independent record labels, artists, writers, DVD acquisitions, feature length films, extreme sports content to purchases in the music publishing sector. AMG's focus is music distribution through its deal with Universal Music Group Distribution, the insertions of music into international feature film & television releases, as well as the development of reality based television programming.
For more information, please visit:
www.deevel.com (under construction)
www.cherrylane.com / www.bmgmusic.com
info ( @ ) attackmediagroup dot com.
November 30, 2015 9:00am by AMG