Occupation: Owner, Hair Salon

Lives: Hertfordshire

Dani wants to inspire would-be business owners. She started her business as a teenager and is now doing “something she loves” for a living, showing that having a passion for what you do is the key to success in business.

What is your USP?
My unique selling point is my personality, I bring something unique. I’m a different kind of business owner, which is a lot more relatable to people. That is really what I would like to promote as a person, that business is something that doesn’t need to be fancy words and suits. I believe the key to business is passion and when you're passionate about something you can be successful in it.

What is your biggest weakness?
My biggest weakness is also my biggest strength. It’s that nothing is ever good enough and that I always want more. This is a weakness because then I’m never content with what I have achieved. But it’s also a humongous strength – it is what has pushed me to come so far. From being a teenager and starting a business to where I am now and getting to do something I love every day.

Why do you deserve Lord Sugar’s investment?
I deserve Lord Sugar’s investment because I have a business that there is a huge gap in the market for. I feel my business is something that is actually really current, it’s something that I think will appeal to lots of different people. It baffles me that no one has done it yet!