Occupation: Owner, Online Antiques Marketplace

Lives: Shropshire

Local councillor Gregory owns an online antiques business and has previously worked as a professional cannon-firer.

What is your USP?
My USP is my ability to think outside the box and try out new and different things. I think I’ve got a really clear vision of what I want in the future and that is substantiated from having diverse experience in different fields and my willingness to try things that very few people will do.

What is your biggest weakness?
My biggest weakness, some could call a strength in my opinion, is sometimes being a little too unusual. Some people might think, ‘why did you go to Malta to fire cannons when you could be earning so much more in the City of London?’. But I would say, a willingness to try different things and not being afraid to be slightly different is one of my biggest strengths.

Why do you deserve Lord Sugar’s investment?
I deserve Lord Sugar’s investment because I’ve got the experience and the vision to push my business forward and make it a resounding success. I think the chances of making this business super successful is greater than anybody else’s, because it’s such a fantastic principle. I think I’m leading the way in e-commerce for antiques.