Occupation: Owner, Sweet Shop & Cafe

Lives: East Yorkshire

Megan believes she has found success by identifying a gap in the market and running with it.

What is your USP?
My USP is definitely my honesty. I think that no matter what situation I am thrown into, I will always give one hundred percent truth, even if it’s hard to hear. I always believe that honesty is the most important thing in business.

What is your biggest weakness?
My biggest weakness is that I can often be overly ambitious. I can take too many things on, and sometimes I need to focus on certain aspects. But it’s just because I’m so passionate about what I do - I just want to take everything on and get involved in as much as I can.

Why do you deserve Lord Sugar’s investment?
I deserve Lord Sugar’s investment because I’ve already proven, at such a young age, that I’m innovative and hard-working. I’ve started a business that has a real niche. I’ve found a gap in the market, and I’ve made a success of it so far. I really think that with Lord Sugar’s investment, my business could be nationally recognised.