Occupation: Owner, Hair Salon & Academy

Lives: Bedfordshire

Salon owner Rochelle prides herself on her great intuition. “I’m always being compared to the Kim Kardashian of the business world because I’m doing business with a hint of glam.”

What is your USP?
I am a tenacious, fierce, and determined businesswoman.

What is your biggest weakness?
My biggest weakness is that I don’t like the word ‘no’ and I don’t listen to it - I will always turn it into a ‘not yet’, and I cannot let go. I will do things single-handedly, just because I need to get it done. I’ve had a business in the past that I quickly realised wasn’t right. I’ve got very good intuition as I know I have a strong brand; I always learn from my mistakes and turn everything into a positive and use it to fuel my new ventures into the successes they deserve to be.

Why do you deserve Lord Sugar’s investment?
I deserve Lord Sugar’s investment because I know the hair industry like the back of my hand and Lord Sugar knows business. Together, we would be an absolute force to be reckoned with.