Occupation: Senior Sales Representative

Lives: Birmingham

Simba is more than ready to challenge the status quo of the business world and is a self-confessed “perfectionist”.

What is your USP?
My USP is myself. If people can’t buy into you, they’ll never buy anything from you.

What is your biggest weakness?
My biggest weakness is that I’m a perfectionist, I always want to get things right.

Why do you deserve Lord Sugar’s investment?
I deserve Lord Sugar’s business investment because I have a business that not only guarantees profit, but also guarantees to improve the quality of peoples’ lives.