THE SUPERHERO SERIES THE UK’S ONE AND ONLY DISABILITY SPORTS SERIES REVEALS CELEBRITY TEAM CAPTAINS
LEE RIDLEY, BRIONY WILLIAMS, SOPHIE MORGAN, RHIANNA CLEMENTS AND JORDAN JARRETT BRYAN
PARTNERED WITH MARVEL - THE SUPERHERO SERIES, THE UK’S ONE AND ONLY DISABILITY SPORTS SERIES RUNS VIRTUALLY FROM 29TH MAY TO 5TH JUNE 2021
RESEARCH SHOWS THAT 39 PER CENT OF PEOPLE WITH DISABILITIES HAVE DONE NO PHYSICAL ACTIVITY DURING THE PANDEMIC. IN RESPONSE, MARVEL IS JOINING FORCES WITH THE SUPERHERO SERIES TO CREATE A ONE-OFF, ULTRA-FLEXIBLE CHALLENGE CALLING PARTICIPANTS WITH ANY KIND OF DISABILITY AND THEIR FAMILY AND FRIENDS EVERYWHERE TO TAKE PART
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The Superhero Series, the UK’s one and only disability sports series for the everyday Superhero is back with the ‘Find Your Power Challenge’ taking place 29 May-05 June 2021.Partnered with Marvel, the event will see approx. 3,000 ‘superheroes’ take part in a virtual race to the Avengers tower covering a total distance of 25,000km.
Led by celebrity Team Captains, participants will be divided in Marvel-themed teams and can take part however they choose with no restrictions on equipment.
Food Unwrapped Presenter and Bake Off contestant Briony Williams, who heads up Team Black Widow said:
Comedian and Britain’s Got Talent winner Lee Ridley leads Team Winter Soldier.
TV presenter Sophie Morgan, who heads up Team Captain Marvel said:
Hollyoaks actress Rhiannon Clements, who heads up Team Valkyrie said:
Sports reporter, DJ and journalist Jordan Jarrett-Bryan, who leads Team Falcon said:
Entrants are given the freedom to set their own tracked challenge and can use any type of ‘gadget or gismo’, from powerchairs and adaptive bikes, to canoes and rollerblades to achieve their mission. To ensure the challenge is 100 percent accessible, they can also choose from a range of sensory challenges, such as popping bubbles and fun food tasting tests, or invent their own. Each sensory achievement is simply converted into kilometres towards their mission and will be able to chart their team’s progress on a Super World Map portal.
Combining their powers of storytelling and event know-how, Marvel andSuperhero Series have designed an accessible challenge that encourages Superheroes all around the All will each receive remove any barriers to entry, Marvel is covering the cost of the Super Race Packs and participants will only be asked to cover packaging and postage to enter (£5 for UK residents and £15 for overseas).
With the roadmap now in place there is a light at the end of the tunnel for this group and the Find Your Power Challenge will empower those who have struggled, to power-up and work towards a common goal.
Figures A study commissioned by Activity Alliance, reveals that sport and physical activity among the UK’s 14.1 million people with disabilities has significantly decreased and 39 per cent have done no activity at all during lockdownAlthough overall figures look bleak, Superhero Series bucked the trend with its biggest year to date with two ‘At-Home’ events in partnership with Marvel that saw a record 7,000 Superheroes and Sidekicks rise to the challenge
“The tremendous response to our ‘At Home’ events show how much opportunities like these are wanted and needed,” says Superhero Series founder and Paralympian Sophia Warner. “We’re super excited to be able to reunite with Marvel to give our growing community another incentive to get active and kickstart new sporting passions. It is so exciting to welcome our new generation of Captains take up the challenge and inspire their teams. Marvel and Superhero Series share the same belief that everyone has their own unique powers, and we cannot wait to see them unleashed!”
To find out more and sign up for the Marvel Find your Power Challenge, head to www.superheroseries.co.uk
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Notes to Editors
About Superhero Series
Superhero Series is the UK’s only sports series dedicated to the nation’s 14.1 million people with disabilities of any kind (Everyday Superheroes) and their family and friends (Sidekicks).
The Series launched on 19 August 2017 with Superhero Tri and is now in its fifth year.
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