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Friday, May 15, 2020 10:05am ET by  
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James Arthur launches 'Safe Inside' campaign

Today multi-platinum singer-songwriter James Arthur announces his Safe Inside campaign in support of mental health charity SANE and NHS Charities Together COVID-19 Urgent Appeal.

To encourage people to stay home and stay safe during this global health crisis, on Monday, May 18, the UK music star will launch a campaign that includes specially recorded music, new videos and newly created Safe Inside merchandise, with all profits from James Arthur and his record label from this merchandise and new music being donated directly to the NHS Charities Together and SANE. It coincides on Monday with the launch of Mental Health Awareness Week.

Arthur says: "I felt the best way I could help is the only way I know how, and that’s through music. It just so happens I wrote a song a few years ago that lyrically felt very apt. So, I’m encouraging my fans to stay ‘Safe Inside’ and help save lives.

"With all profits going towards helping frontline workers and the mental health charity SANE.”

The campaign is focused around a newly recorded acoustic version of his 2016 single ’Safe Inside', from his No. 1 album, Back From the Edge.

This acoustic version was recorded and produced by Arthur in his at home studio during the quarantine and will be available for streaming and download on Monday. There will also be a beautifully designed lyric video launching on his YouTube channel.

In addition, to help raise funds, Arthur has created a special Safe Inside hoodie that will be available for purchase on launch of the campaign.

Later in the week there will be additional content released including the launch of a 'At Home Acoustic’ YouTube series, as well as a Safe Inside themed phone video game.

For the latest updates on the campaign you can visit the new Safe Inside landing page with information on both charities, new videos, links to buy clothing and more which will launch on Monday. Click here for full details.

Pre-save/ pre-add here

Watch the official video for the original version of 'Safe Inside' released in 2016 below:

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