One Direction star Harry Styles is helping a celebrity mask company hit new heights.

The heartthrob singer has become a popular icon over the last couple of years and he has helped boost sales at England based Mask-arade, who make masks of famous faces.

In fact, sales of Styles masks are three times greater than that of his bandmates Liam Payne, Zayn Malik, Louis Tomlinson and Niall Horan.

The success has helped the company land a new deal to create Robbie Williams masks.

Mask-arade director Chris O'Nyan told the Mirror: "We're making really good progress and hope to break into North America by the end of the year."

As previously reported, One Direction recently performed the infamous 'Gangnam Style' dance with a fan whilst on tour in Nottingham.