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Monday, February 20, 2017 8:43am ET by  
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Rihanna to unveil Fenty Beauty cosmetics line: 'I am super excited'

'Stay' sensation Rihanna has announced details of her very first beauty line, Fenty Beauty. 

In a video post online this week, she explained that it's a very exciting project and she can't wait to share the products with her fans: "As you guys may have heard already, I am working on creating a new beauty line Fenty Beauty. And I can't wait for you guys to see what I've been working on. And I am super excited about it."

A post was shared to the Fenty Beauty Cosmetics Instagram page yesterday (February 19) that showed a stunning lip colour and the photograph was accompanied by the following caption:

"This holographic lip color is set to be the first product released under the long-awaited makeup label Fenty Beauty by Rihanna. This product will be available to purchase at Sephora stores this fall. Stay tuned for more."

In April 2015, the chief executive officer of Kendo David Suliteanu issued a statement on the beauty line and said: "Fenty Beauty by Rihanna is a beauty rocket ship that will appeal to a huge and diverse global audience. We are aiming for the stars. Kendo is honoured to work with Rihanna."

Watch the video announcement here:

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