The word has gotten out! J. Anomaly's song "Fo' Sho" was tapped for Spotify's algorithmic playlist Discover Weekly this Monday!

What does this mean? Now undeniably popular enough to be recognized as thus by Spotify's own algorithm, the song was placed on the personalized Discover Weekly playlists of countless Spotify users on Monday.

This is huge for many reasons. Firstly, Discover Weekly can generate thousands of streams. At roughly $0.003 per stream, this is amazing news for the financial prospects of the label. In addition, a general rule of thumb is this: Due to both word of mouth and Spotify users who also stream on other platforms, increased popularity on Spotify will gradually translate to a slow but steady increase in popularity on other streaming platforms.

Secondly, Elm to Ivy Records now has a proven formula for landing songs on Discover Weekly that can be applied to all future releases. It's one thing to achieve the necessary metrics that industry insiders suggest are sufficient for Discover Weekly, but it's another thing to actually receive that stamp of approval from Spotify itself. This only further solidifies the strength and legitimacy of the promotion tools in the possession of Elm to Ivy Records.

Thirdly, this is a legit badge of honor that many indie artists never see. Thus, when it comes to Spotify editorial pitches for future releases, mentioning that you've gotten on Discover Weekly is an undeniable sign of marketing power according to Spotify's own standards. With algorithmic placement out the way, a Spotify Editorial playlist placement is next on the goal list of Elm to Ivy Records.

How will "Fo' Sho" perform on Discover Weekly? There's no guarantee. Some songs flourish on Discover Weekly, while others don't do as well. However, when it comes to the type of song that is best for this type of exposure, the melodic and catchy "Fo' Sho" couldn't have been a better pick from J. Anomaly's current catalog.

What's next for Elm to Ivy Records? While we monitor the performance of "Fo' Sho" on Discover Weekly, we are also gearing up for the release of J. Anomaly's new single "Lily Dove." Already pitched to Spotify editorials at a key moment in J. Anomaly's relationship with the Spotify algorithm, Anomaly's first release of 2023 will be given the same push Elm to Ivy Records has been giving "Fo' Sho." Are you as excited as we are? Have you also taken the time to listen to his concept album A Moment Lost to Find Blue?