Sunday, January 30, 2011 12:45am by  
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Jessie J premieres ‘Price Tag’ video

At the turn of midnight today (January 30) Jessie J unveiled the official video for her latest single ‘Price Tag’ featuring B.O.B.

The star had been teasing fans leading up to the release with behind-the-scenes looks at the video as well as artwork from and live performances of the song which – despite being only her second single – is miles away from her debut hit ‘Do It Like A Dude’.

The video features Jessie in a variety of costumes on a variety of sets including under a money tree, perched upon a giant chair, as well as being strung up as a marionette.

Check out the full video below: