Tuesday, November 30, 2010 7:18am ET by  
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Madonna opens gym in Mexico

Madonna has opened the first in her new chain of Hard Candy gyms in Mexico City.

Crowds of fans turned up to see the 52-year-old pop star make an appearance and teach a short dance class to gym members.

"It's a sexy name that gives you the opportunity to have fun and to build strength as far as the imagination will allow," she said.

"Our plan is to use Mexico as a place to fine-tune our brand and then expand it to other countries," she added.

Gym membership at Hard Candy costs 2,000 pesos a month (£103) and the gym features a futuristic decor with graphics chosen by Madonna.

Watch Madonna's video for 'Celebration' below: