Self-professed 'Queen of all Media' Perez Hilton has spoken about songstress Cheryl Cole's international appeal and admitted that she won't get far in America without putting significant time and effort in.

During a Skype interview with MSN, the gossip blogger explained that Cole, who had a rough time with her brief involvement in X Factor USA, needs to work her way up stateside and can't simply go in at the top just because she's already made a name for herself in her native United Kingdom:

"Do I think Cheryl Cole will ever make it big in America? I think there are a lot of factors at play there, but the biggest one is if she is willing to devote the time necessary to break as a musical artist in America."

"Unlike the UK, we don't have national radio here that's relevant - it's a lot harder to get your songs on the radio across the United States. So it takes a lot of going to the stations and shaking hands, performing small shows."

He added that Cole's former X Factor mentee, Cher Lloyd, made the transition well because she committed herself to making herself known in the USA: "That's actually something that Cher Lloyd did do and did it quite well, and Cher has had a great 2012 in America."

Watch Cole's performance of 'Under The Sun' at Capital FM's recent Jingle Bell Ball below: