The Apprentice 2023 - Meet Joe Phillips

OFFICIAL PRESS RELEASE


NEWS PROVIDED BY
BBC One

Occupation: Safari Guide, South Africa

Lives: Worcestershire

The “James Bond of the business world” with a degree in Zoology. From a Safari guide in South Africa, to businessman.

What is your USP?
I studied zoology and animal behaviour and specialised at being a safari guide in South Africa. So, I think with regards to entering The Apprentice, that gives me the edge I need, to be unique enough to succeed in the process.

What is your biggest weakness?
I remember when I first got diagnosed with Dyslexia, I broke down in tears. I genuinely felt like it was a weakness that was going to hold me back and it kind of was, I really struggled to keep my head above water at school. Having said that, it’s a weakness that is also my greatest strength. At school I was determined not to let it hold me back and today I use it to drive my success. Because I struggled so much with it, I work hard just to keep up with everyone else. Today it’s not enough just to keep up. I want to prove to everyone that having dyslexia isn’t something that will hold you back, it’s something that will drive you to success!

Why do you deserve Lord Sugar’s investment?
I don’t deserve Lord Sugar’s investment more than anyone else in the process, but I do think I have something that they don’t. If Lord Sugar wants to invest in a business to help save the ocean, one lip balm at a time, then I’m his guy.

About

The Apprentice is BACK from Thursday 5 January, on BBC One and iPlayer and this year eighteen ambitious candidates will battle it out for a staggering quarter-of-a-million-pound investment with billionaire boss, Lord Alan Sugar.

Source BBC One

January 4, 2023 4:00am ET by BBC One  

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