One Direction: 'Young people really do have the power to inspire change'
Heartthrobs One Direction have just launched their admirable Action/1D campaign, which asks fans 'to describe the kind of world they want to live in by sharing powerful and emotive pieces of creative content'.
In early September, the pieces of content gathered as part of the campaign will be revealed at a global premiere ahead of the unveiling of the final sustainable development framework at the UN in New York.
“Time and again our fans have shown how creative and powerful they can be when they unite and that’s why we want to all join together to speak out and hopefully make a real and lasting change to the world around us. Young people really do have the power to help end poverty, tackle inequality and to stop dangerous climate change. Now is the time for us to unite, take action and raise our voices to show that we care about the future of our planet.”
Brendan Cox, Director of Policy and Advocacy at Save the Children, part of action/2015, issued a statement on the lads' exciting new campaign and said: “One Direction is the biggest band in the world and by mobilising the millions of young people in their fanbase they’ll shine a light onto the most important issues of our time. UN processes are normally worthy but dull."
"We hope One Direction’s work will make this year’s key summits not only worthy but a matter of public excitement. Only with that public engagement will whatever is agreed actually get put into practice. This really can be the generation which changes the future for the better.”
Watch the superstars talking about Action 1D here:
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