The director of One Direction's forthcoming new video believes it sees the group as "you have never seen then before".

The British boyband have been teasing the video for their new single over the past week with various teasers of the clip.

Speaking to MTV, director Vaughan Arnell said that the 'Kiss You' video will be unlike any other visual promo they have shot before. He said:

"I think it's as you've never seen the boys before, kind of studio-based. I wouldn't say comedy, it's all tongue-in-cheek."

He continued: "And I think in the past, the boys have always been outside, it's always been kind of quite location-based, and this is the first studio-based idea I've done with them. You're going to see them dressed as Hollywood [stars], you're going to see them dressed as '50s sailors, you got the boys surfing. There's a lot going on in this one, so as a tease, it's as you've never seen the boys before."

The full video for 'Kiss You' will be unveiled later today (January 7).