Tuesday, November 26, 2013 4:19pm ET by  
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One Direction's new album for BBC Radio 2 playlist

'Midnight Memories', the brand new album from UK based boyband One Direction, has been added to BBC Radio 2's playlist because of the mature sound it boasts. 

The lads' music is usually championed by the more trendy Radio 1, but their new offering has attracted the attention of Radio 2. Rob Stringer, chairman of One Direction's record label Columbia, explained that the heartthrobs are keen to expand their fanbase:

"Radio 2 has really jumped onboard and played this, and we’ve never been played on that station before."

A spokesperson for the BBC concluded that the audiences were strongly taken into consideration with the release of One Direction's new album: "Both Radio 1 and Radio 2 make decisions to playlist songs with listeners in mind. So while both felt this song would appeal to their audiences, the listening experience would be vastly different, as the stations’ tone and mix of music means they have unique and utterly distinctive sounds.”

The record was released yesterday (November 25) and it has already peaked at No.1 on iTunes charts across the globe, including in their native UK and the USA. 




Watch One Direction perform at the American Music Awards below: