Rihanna perfume advert deemed unsuitable for children
An advertising poster for Rihanna's Rogue fragrance should only been placed where children are unlikely to see it, according to the Advertising Standards Authority.
The scent was released in 2013, but the advertising regulatory body have now ruled that an image of Rihanna used to promote the product is "sexually suggestive".
The picture sees Rihanna near-naked lying with her back against a wall with her two legs in the air.
Whilst the ASA accepted that the singer had a face of "defiance rather than vulnerability", the body said:
"While we did not consider the image to be overtly sexual, we considered that Rihanna's pose, with her legs raised in the air, was provocative.
"Because of this, and the fact that Rihanna appeared to be naked except for high heels, we concluded that the ad was sexually suggestive and should have been given a placement restriction to reduce the possibility of it being seen by children."
They have suggested that the advert is not displayed in places where children are likely to see it.
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