Wednesday, December 17, 2014 4:58am ET by Newsdesk
Rihanna to 'experiment and take risks' in new Puma roleRihanna has revealed that she is looking to "experiment" in her new role as a Puma creative director. Speaking to WWD about the team-up, the 'Stay' star said that she is looking to inject her own personality into Puma's range. Rihanna said: "I’m very excited about this. Whether it’s apparel or shoes or accessories, I want to modernise it by highlighting the classics and going from things that make Puma Puma - give it a youthfulness, make it hip, basically [make it] Rihanna. "[I want to] come up with cool things that don’t even belong in Puma. It could even be down to suspenders. We can experiment and take risks, that’s what I’m most excited about - the creative freedom." Rihanna will also act as a global ambassador for the sportswear brand. Follow us: @Pressparty on Twitter / Pressparty on Facebook. Watch Rihanna perform live below:
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