Harry Styles joins James Corden's Gucci Talk Show for the designer brand's Beloved campaign as the latest promo video released today on Thursday, April 22.

The music superstar and Gucci ambassador dons a fur coat, printed blouse, flared jeans and Jackie 1961 bag ($2,300) for "The Beloved Show" - a fictional late-night television show hosted by fellow British entertainer Corden, who also features in the campaign.

Onset, Corden playfully teases the “Watermelon Sugar” singer about telling the audience when he found him at the back of a diner late one night. Styles insists that Corden wouldn't dare, whilst roaring with laughter as if embarrassed. Later, the pair are seated backstage, displaying a rather more awkward dynamic offset as they discuss their plans post-taping, before going their separate ways (watch below).

Gucci creative director, Alessandro Michele, is celebrating the brand's centennial birthday this year by spotlighting its Beloved line of handbags on A-lister's arms. Styles, Corden, Awkwafina, Serena Williams, Diane Keaton, Sienna Miller and Dakota Johnson also all feature in the Beloved campaign.

Listen/stream Harry Styles.