Beyoncé is suiing a fashion label in Texas named Feyonce
Beyoncé is suing a fashion label based in Texas that rides on her name. Feyonce Inc sells clothing, and other items such as mugs with the label, on its website.
The pop star states that the Feyonce label sounds similar to her own trademarked name, and can therefore lead to fans getting confused and damage to her own name and reputation. The label has also made reference to Beyoncé's song lyrics on their items (see photo below).
In legal papers filed in Manhattan, New York, Beyoncé's legal team have documented that the label has even gone so far as to copy 'Single Ladies' lyrics onto a mug with the phrase:
"Feyonce: He put a ring on it."
The papers blame Feyonce for "trademark infringement, unfair competition, trademark dilution, among a score of other statutory and common law violations.
"Defendants have wilfully traded upon the goodwill and notoriety of Beyonce, arguably one of the most famous musical artists and entrepreneurs in the world."
One defendant, Andre Maurice, is said to have registered two trademarks under the Feyonce name, one with and one without an accented "e".
As well as wanting to put a stop to the company's activities, the singer is seeking unspecified damages which include all profits the company has made from the using the label.
Beyonce owns the copyrights to her songs and her likeness and sells a range of products, including clothing, perfume and mugs.
Watch Beyoncé in action at two Super Bowls below:
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