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Wednesday, August 10, 2016 11:13am ET by  
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Biffy Clyro launch the "UK's first immersive music video" thanks to Samsung

Rockers Biffy Clyro are recruiting fans to take part in the "UK's first immersive music video" thanks to Samsung

The band's frontman, Simon Neil, explained that it's a really exciting opportunity and he thinks the fans will love the project:

"We've worked with Ross before and knew he was the right person to capture us live and we've always wanted to get involved in VR so we're really pleased to Samsung have given us this opportunity. It's great to create such an amazing experience for our fans - the result is awesome."

Ross Cairns, the creative director at Samsung, also issued a statement on the news. He said:

"This project was born out of a desire to bring the best parts of live music to an audience so people can feel closer to the band than ever before. Biffy were the perfect partners for this. From inception we focussed on marrying music and technology to appear effortlessly synchronised."

"We're delighted to bring the wonders of virtual reality to a generation of music fans in this way and demonstrate how we are empowering people to use technology in a way that allow them to experience the extraordinary. As a brand, we will continue to push the boundaries of what's possible, merging virtual reality with the real world."

To get involved, you have to attend one of this summer's remaining festivals (either Boardmasters, Glasgow Summer Sessions or Bestival) where a Samsung Gear VR headset will be set up inside of a Samsung Hypercube. Once inside, fans will be able to experience a performance of Biffy Clyro's hit track 'Flammable'.

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Watch Biffy Clyro in action here:


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