Thursday, July 11, 2013 7:03am ET by  
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Justin Bieber launches new fragrance countdown

Justin Bieber has begun to count down the days until his next perfume release.

The Canadian is unleashing his third scent The Key on July 15 as he follows up his successful previous releases Girlfriend and Someday.

The singer has now launched a special website for the fragrance, which includes photos of Bieber himself and also a woman lying in a bed.

As previously reported, the 'Boyfriend' star recently unveiled a video teaser for The Key, which saw him pose for photos.

Advertising talk for the scent meanwhile says: "Energetic with a sexy splash of sparkling freshness, the luminous fruity floral musk fragrance awakens the senses with a burst of juicy fruits, while the heart blooms to unveil a bright bouquet of sheer floralcy. The creamy dry down blends sensual musks and exotic precious woods with decadent notes of vanilla that will leave you dreaming for more." Watch a trailer for The Key below: