James Bay has debuted a new music video.

The rising singer-songwriter is promoting the track 'Let It Go' from his new album 'The Chaos and the Calm'.

A promo clip for the tune has now been released and it sees Bay looking reflective whilst a fire burns in the background.

The musician meanwhile recently opened up to Vevo about his his home town of Hitchin.

Bay said that he "loves" the area because it is a relaxing contrast to the fast pace of fame.

The music man won this year's Brit Awards Critics' Choice prize.

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Watch Bay's new video below: