Cher Lloyd “more exciting” than Usher or Britney
Savan Kotecha, who writes for US stars and contributed the first original track for ‘Glee’, told the Daily Star: “I’m not just writing for Cher, I’m A&R-ing Cher and it’s my mission to make her the biggest pop star on the planet.
“She’s incredible. I can’t say enough good things about her,” he continued. “We put her in the studio with the world’s biggest producers and she blows them away. There’s a buzz around her as she’s so fresh and original.”
The 17-year-old is gearing up to release her first single, entitled ‘Swagger Jagger’, which is expected to drop at the end of June. The song features a new genre that Kotecha refers to as “Swag Pop”.
Watch Cher performing at G.A.Y. at London's Heaven club in February:
Latest 10 Newsdesk News Stories