Louis Tomlinson is featured in a new video promoting One Direction's upcoming fragrance.

As previously reported, the lads confirmed in June that they would be releasing their debut scent Our Moment later this year.

They're the latest music act to enter the celebrity perfume market, which has been dominated previously by the likes of Justin Bieber.

A new teaser video featuring singer Louis Tomlinson has been uploaded by One Direction ahead of the fragrance's release.

He can be seen in the short clip looking through a lens before eyeing up the camera directly. The video was taken on the set of the band's Our Moment advert.

As previously reported, One Direction bagged four Teen Choice awards on Sunday (August 11), with the group also performing new single 'Best Song Ever' at the US ceremony.