One Direction’s Liam Payne has been talking up the band’s forthcoming debut fragrance.

As previously reported, One Direction have announced the launch of their very own perfume called ‘Our Moment’.

Aside from revealing that the creation of ‘Our Moment’ was inspired by a petition put together by One Direction fans, Liam Payne has been talking about the boy band’s involvement in creating their new perfume.

Speaking at the press conference launch for ‘Our Moment’ Payne said: “We have never had so many meetings to make something before, this is like a piece of art. A lot of love went in to making this happen.”

He continued: “We got really into it, we didn’t just want to put our names on it and promote One Direction’s smell without being involved.”

‘Our Moment’ will go on sale at Harrods, London from August 25 for two weeks before being stocked across the UK.

The price of the perfume will start at £21 for a 30ml bottle. 

Watch footage from One Direction's fragrance launch below: