'I Knew You Were Trouble' hitmaker Taylor Swift has launched a new advertising campaign for Keds shoes, in which she gives an inspirational and motivational speech.

The advertisements are for the sneaker brand's Bravehearts commercial, which focuses on indentifying as being brave, and the songstress can be heard encouraging people to live life to the fullest and "take chances":

"Try things. Say hi already. Laugh a lot. Mess up. Apologise. Mess up again. Hug people. Take chances. Trust yourself... Be brave and you'll have the time of your life."

She adds: "If you're lucky enough to be different from everyone else, don't change to be the same." When asked what her bravest moment has been, Swift replied: "Moving to Nashville."

Swift took to her official Twitter page earlier this evening and told her fans that she's currently in France and has seen a beautiful sunset while driving through Cannes. Watch the commercial here: