Wednesday, November 21, 2012 7:00pm ET by  
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Selena Gomez partners with ADIDAS NEO

Singer and former Disney starlet Selena Gomez has announced details of a new collaboration that will see her work alongside ADIDAS on its NEO label, which is one of the company's more fashionable brands.

The hitmaker has already worked on a clothing collection and this new partnership will have her designing more items beginning with the fall/winter 2013 line.

Gomez has been named as NEO's new global style icon and guest designer and her contract lasts for three years, ending in 2015.

Speaking about the exciting project, she explained: "It is a great partnership for me because NEO really cares about style and having fun with fashion and allowing you to be yourself. This is something that's always been important to me and is important to my fans, too: knowing they can express themselves through wearing whatever clothes they want and feel good about themselves."

 

 

 

Watch her talk about the brand below: