'Come & Get It' beauty Selena Gomez has abandoned her usual sleek and polished look to promote her new clothing collection with Adidas Neo.

She designed and created an impressive 53 items for the line, which range from leather biker jackets to embellished leggings, and shot a series of photographs for the project that show her wearing her favourite pieces from the range.

Speaking about the exciting partnership in a new statement, Gomez explained: "I love playing around with fashion and like clothes that are fun, easy to wear and comfortable. My collection has a rock chic theme and it's confident, rebellious and fun."

"It's also a little bit darker and I think it encourages girls to put their own stamp on their individuality and show confidence in what they are wearing."

Back in November when the partnership was first announced, Gomez revealed her pride at the opportunity and said: "It is a great partnership for me because NEO really cares about style and having fun with fashion and allowing you to be yourself. This is something that's always been important to me and is important to my fans, too: knowing they can express themselves through wearing whatever clothes they want and feel good about themselves."

Watch footage of Gomez on a photoshoot for Adidas Neo below: