Singer Robbie Williams has come under fire for smacking an OAP in the face in a scene from his new music video for 'Candy'.

In the clip, the star can be seen punching an older woman out of the way so that the beauty, who is the main focus of the video, can walk through easily but the cut has been attacked by the National Pensioners Convention who slammed it for being "ageist".

A spokesperson from the organisation, named Dot Gibson, released a statement on Williams' video, which reads: "Celebrities should think twice before making ageist comments which seem to imply that pensioners should be treated in a degrading way."

"Elder abuse is a serious issue and needs to be tackled rather than seen as a bit of a joke. We need to be uniting the generations, not suggesting that they are different. Pensioners are just young people who grew older."

A representative for Williams has since responded, explaining: "Robbie Williams does not condone violence in any way; the plot for this particular video did involve some aggressive scenes but they in no way reflect his views on violence in real life. He was playing a particular role in the video."

Watch the music video for the single, which is still at No.1 on the UK Top 40, in full here: