MTA Festival's China Night Looks East and West at SXSW 2018

China's Biggest Live Rock Act Second Hand Rose Successfully Headlines "China Night;" SXSW's First-Ever Official All Chinese Music Showcase

For Immediate Release -  Los Angeles - March 21, 2018 - Leading International music brand MTA Festival successfully launched “China Night” at SXSW 2108, a showcase performance of six acclaimed Chinese musicians: post-punk rockers FAZI, Moxizishi X Jikehabu X 3He, leading Taiwanese band Ruby Fatale, electronica artists SHAO; female vocal punk band SUBS; and Second Hand Rose; famous for their hyperbolic visual spectacles and deemed one of China’s best live bands.  

Named for the signature rose singer Liang Long often wears behind his ear and the notion that rock in China is a second-hand endeavor, Second Hand Rose revels in taboos and tweaking the establishment. For their performance at the Workers’ Gymnasium, they brought pig statues on stage to reference the line “a group of pigs fly to heaven” in their song “Allow Some Artists to Get Rich First" - an allusion to Deng Xiaoping’s slogan, “let some people get rich first” as China began its embrace of capitalism.

“I think the biggest market is still China because most of them sing in Chinese. But for some then, like FAZI, maybe they will have a new market in Western countries because they can write songs in English, sing in English, they can promote them through Facebook,” comments founder Hongjie Li.  Read more at CTGN America.

MTA Festival creatively fuses diverse and radical emerging music, technology and art at their events.  From 2016 to 2017, more than 80,000 people attended their events at Sky Desert, a magical, famous landscape located in Northeast Beijing, China.  

Since it’s beginning, MTA has been working towards an international vision of becoming a recognized brand beyond China’s music marketplace.  Director of Programming Warren Chien brings his experience, along with Festival Founder Hongjie Li (aka CheiZak) to that effort, from their choice in line-ups and content programming, to launching their Sky Desert series. The first-ever MTA LA will take place in Pasadena, CA in the fall of 2019.


The old cliche goes that the fewer Anglos in an ethnic restaurant, the better the food is. By that same logic, the music at China Night on Thursday at 3ten ACL Live sounded delicious.  The Austin Chronicle

The newly launched Chinese music festival; MTA Festival, is stepping into the league of SXSW and Coachella, making a unique Chinese cultural symbol and emerging global music festival brand under the desert stars 90 km from Beijing at Sky Desert. The Festival is a collection of trending music, the experience of emerging technology, multimedia art performances, installation art exhibitions and much more. With their amazing spirit, artists will transform the desert into a new galaxy, creating a dreamy experience of antigravity, surrounded by nine "planets" The Beijinger

March 21, 2018 8:58pm ET by Zerbert Music & Lifestyle   Comments (0)

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